Instagram square grids getting a makeover?

Instagram is testing a new profile display format, turning our beloved square posts into rectangles. Here’s the scoop:

What’s happening:

• Some users are seeing rectangular posts on profile grids
• Instagram’s Adam Mosseri confirmed it’s an intentional test

Why it matters:

1. Disrupts carefully curated profile aesthetics
2. Affects Reel cover optimizations
3. Challenges creators’ control over visual presence

The big picture:

While most engagement happens in feeds and DMs, many creators see their grid as a visual portfolio. This change could significantly impact their Instagram strategy.

What’s next?

Instagram might:

• Scrap the test if feedback is negative
• Offer users a choice between square and rectangular grids

Calling all social media pros:

• How would this affect your Instagram strategy?
• Square or rectangle: Which do you prefer?