Gen Z and Millennials feel more like themselves online

The New Consumer performed an online survey across all ages, asking “Where do you feel most like yourself?” and the results were shocking (at least for me, as a Millennial).

More Gen Z and Millennial consumers chose ‘online’ than ‘offline’, bearing in mind, these results exclude the “I don’t know” responses.

A clear majority of Gen X and Boomers chose ‘offline’, which is really no surprise (I swear I’m in the wrong group!).

The biggest shift among generations was for Boomers: 16% now say they feel most like themselves online, up from 10% in 2022.

“Online” also picked up around five percentage points for Gen. X. Meanwhile, “offline” grew a tiny bit among younger consumers.

Still, pretty close — suggesting this is just how it is now. Is social media and the online world taking over?