What Their "Meet the Makers" Campaign Teaches Us About Modern Brand Awareness Looks like another…
YouTube updates you need to know about
3.
YouTube updates you need to know about
Let’s break down the juiciest bits that could shake up your content game!
YouTube is focusing on four main areas:
- Building community
- Introducing AI-powered tools
- Enhancing creative curation
- Boosting business opportunities
Two Game-Changers to Watch 👀
- HYPE: Boost Emerging Creators 🚀
What: A new feature for fans to “hype” up creators with 500-500K subscribers
How: Videos with the most hype points appear on a special Explore leaderboard
Impact: In just 4 weeks of beta testing, users hyped over 5M times across 50K channels!
Note: Hype doesn’t affect recommendations or search results
When: Currently in beta in Brazil, Turkey, and Taiwan; global rollout coming soon
- Living Room Updates: Binge-Worthy Content 📺
What: Organise your content into seasons and episodes
Why: Perfect for your wellness series or challenge videos!
Fun Fact: Creators making most revenue from TV screens is up 30% year-over-year
Bonus: Links convert to QR codes for easy TV viewing
When: Coming in 2024
More Exciting Updates on the Horizon
- AI-Powered Video Generation: DeepMind’s VEO tool coming to Dream Screen for Shorts
- Auto Dubbing: Expanding to more languages globally
- Gifts with Jewels: Fans can buy and redeem during vertical live streams
- Communities: Think Discord-like spaces for you and your subscribers
What This Means for Content Creators
Boost Your Visibility: Use HYPE to get discovered if you’re in the 500-500K subscriber range
Create Binge-Worthy Content: Plan your wellness series or challenges as seasons and episodes
Engage Globally: Leverage auto dubbing to reach international audiences
Build Community: Use the new community spaces to deepen connections with your followers
Action Steps 📝
- Stay tuned for the HYPE feature rollout in your region
- Start planning your content in a season-episode format for 2024
- Experiment with Shorts using the upcoming AI video generation tools
- Consider how you might use live streams and gifts to boost engagement
Remember, these tools are here to amplify your amazing content. The key is still creating value for your audience!