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Streamlined lead gen for LinkedIn 💬

#48 Digital Digest
1. Why do we have Black Friday? 🖤
2. Streamlined lead gen for LinkedIn 💬
3. TikTok introduces STEM feed 🧠

Great news for business leaders looking to maximise their LinkedIn presence: You can now turn your best-performing posts into lead generation tools with just a few clicks.

What’s New:

When boosting posts, you can now choose “Lead Generation” as your objective, alongside the existing reach and engagement options. This means your thought leadership content can now directly contribute to your business growth.

How It Benefits You:

  • Transform existing content into lead-gathering opportunities
  • Build your contact list while sharing industry insights
  • Connect with potential clients beyond your current network
  • Access LinkedIn’s vast professional audience (over 2 billion monthly Page interactions)

Quick Setup Process:

  1. Select your high-performing post
  2. Choose your budget
  3. Define your target audience
  4. Add your lead form template Done!

Pro Tip: While this streamlined option is perfect for busy professionals, remember that LinkedIn’s full Campaign Manager offers more detailed targeting options if you need them.

The feature is now available globally on both desktop and mobile, making it easy to manage your lead generation efforts wherever you work.

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