LinkedIn’s going vertical: here’s what you need to know about their new video feed

Let’s talk about something that’s been catching everyone’s attention lately – LinkedIn’s new full-screen vertical video feed. Yes, LinkedIn is embracing the TikTok-style format, and the numbers are pretty interesting…

Before you dismiss this as just another platform jumping on the short-form video bandwagon, check these numbers out:

• “Immersive video views” have skyrocketed 6x quarter-over-quarter
• Overall video viewership is up 36% year-over-year

Based on LinkedIn’s own guidance, here’s your playbook for success:

• Minimum: 15 seconds
• Maximum: 2 minutes
• Pro tip: This is your goldilate zone for maintaining professional attention spans while delivering value

Content strategy essentials

1. Craft compelling descriptions

• Think of them as mini-headlines for your video
• Make them relevant and professional

2. Engineer for engagement

• Design your content to encourage sharing
• Include conversation starters to boost comments
• Remember: engagement breeds visibility

My professional take

Here’s what’s interesting: While LinkedIn is clearly seeing success with video, the platform presents a unique challenge. Unlike TikTok, LinkedIn users expect professional, value-driven content. The key will be finding that sweet spot between engaging vertical video and maintaining the professional essence that makes LinkedIn unique.

🎬 Action steps for you

1. Start experimenting with vertical video now while it’s still relatively new
2. Focus on providing professional insights in an engaging way
3. Keep your content between 15 seconds and 2 minutes
4. Always include a strong call to action for engagement

What are your thoughts on LinkedIn’s venture into vertical video? Are you planning to incorporate it into your content strategy?