LinkedIn’s latest marketing report and what you need to know

Let’s take a look at LinkedIn’s newest “Global Marketing Jobs Outlook” report and what it means for us marketing pros!

The Good News First

• More marketing jobs being advertised on LinkedIn
• Increased opportunities in the sector
• Greater visibility for roles overall

But Here’s the Tea…

Most marketers are choosing stability over job-hopping right now (and honestly, who can blame them in this economy?)

The Overwhelm is Real

72% of marketers are feeling overwhelmed by industry changes (I feel you – I’m constantly trying to keep up!)

The AI Elephant in the Room

• It’s the biggest cause of industry anxiety
• Creating pressure to upskill
• Changing how we work (but doesn’t have to be scary!)

Top Emerging Skills to Focus On:

LinkedIn’s data shows these are the skills to develop:

• AI/Machine Learning capabilities
• Data Analysis
• Digital Strategy
• Content Creation
• Marketing Automation

✨ Jade’s Take:

As someone who’s constantly adapting to changes, here’s my advice:

• Focus on gradual upskilling
• Embrace AI as a helper, not a threat
• Keep your core marketing skills sharp
• Stay curious but don’t get overwhelmed

How are you feeling about these industry changes?