What Their "Meet the Makers" Campaign Teaches Us About Modern Brand Awareness Looks like another major brand has finally figured out what small businesses and creators have known for ages: authenticity sells, and nothing feels more authentic than seeing the…
Meta is expanding its face ID features, and I have thoughts. After testing facial recognition for account recovery last year, Meta is now rolling this out to high-profile users in the UK, EU, and South Korea. Their stated goal? Detecting…
Instagram's playing the "do as I say, not as I said last year" game again with Reels length. 👀 At their latest NYC Creator Event this week, Instagram shared their current "best practices" for Reels success. And what do you…
Oh hello there, plot twist! Instagram might be planning to give Reels its own dedicated app. Because apparently we all need ANOTHER app to check obsessively throughout the day, right? 🙃 According to a recent report from The Information, Instagram…
We need to talk about data storytelling. Not the boring, put-you-to-sleep-faster-than-a-report kind. I'm talking about the kind that actually makes people care about your numbers and, more importantly, take action because of them. Here's the truth: most of us are…
Let's talk about something that might seem tediously technical but can make or break your Instagram presence: image dimensions. If you've ever posted the perfect photo only to have Instagram crop someone's head off, or uploaded a gorgeous carousel that…
LinkedIn just quietly rolled out a feature that might actually be worth paying attention to—comment impression counts. And if you're someone who's been dutifully engaging on LinkedIn without seeing much traction, this little metric might be the insight you've been…
So Instagram just dropped their latest update on how Reels are ranked and recommended, and if you've been struggling to reach new audiences (or wondering why your perfectly-crafted content sometimes gets crickets while random dance videos get millions of views),…
It's Time for a Digital Makeover! Raise your glass of rosé if your website makes you wanna do a digital detox! Don't worry, you're not alone. Between wrangling kids, careers, and maybe even grandkids, who has the time (or…
As a small business owner, you’ve likely come across the term “brand pillars” or “content pillars.” These are the core values, principles, or themes that guide everything your brand does—whether it’s in your messaging, visuals, or how you connect with…