Have you considered running live events on LinkedIn to expand your brand's reach? According to LinkedIn, Live Video events increased by a whopping 15.3% throughout 2024, driving broader engagement across the platform! Unlike trying to keep up with TikTok trends…

Let's talk about something I'm absolutely obsessed with today: how a science-focused haircare brand is transforming their image by tapping into EMOTION. This is literally what I preach to all my clients! Olaplex just launched their "Designed to Defy" campaign…

It seems LinkedIn has finally added a feature that might actually help your business rather than just making you feel important... Revolutionary concept, I know. Finally Something Useful? LinkedIn has launched a new Calendly integration for Premium members that allows…

Remember that mildly terrifying announcement from Meta about integrating millions of AI-powered profiles into Facebook and Instagram? The one we were all properly miffed about for approximately 48 hours before getting distracted by whatever algorithm-approved cat video appeared in our…

Well, well, well... looks like Instagram is finally acknowledging what we've all been thinking: the app has become more cluttered than my desk on a Monday morning. They've just announced they're removing the ability to add text notes to feed…

Alright friend, let's talk about a LinkedIn feature that's quietly gaining momentum but not enough people are using: live video events. Before you roll your eyes and think "ugh, not ANOTHER platform where I need to show up live," hear…

So it seems LinkedIn is finally getting its time in the spotlight after years of being that slightly awkward professional networking platform we all have but don't always love to use. While Instagram debates separate Reels apps and Meta creeps…

What Their "Meet the Makers" Campaign Teaches Us About Modern Brand Awareness Looks like another major brand has finally figured out what small businesses and creators have known for ages: authenticity sells, and nothing feels more authentic than seeing the…

Meta is expanding its face ID features, and I have thoughts. After testing facial recognition for account recovery last year, Meta is now rolling this out to high-profile users in the UK, EU, and South Korea. Their stated goal? Detecting…

Instagram's playing the "do as I say, not as I said last year" game again with Reels length. 👀 At their latest NYC Creator Event this week, Instagram shared their current "best practices" for Reels success. And what do you…