Nike's latest move to solidify its hold on the women's market is a high-profile collaboration with Kim Kardashian’s Skims. The new joint venture, NikeSkims, is set to launch this spring, offering a range of training apparel, footwear, and accessories designed…
For years, businesses have leaned on performance marketing—quick wins, instant conversions, and an obsession with short-term results. But as digital landscapes shift and consumer expectations evolve, there's been a clear movement toward something deeper: brand building. This shift is why…
If you’ve recently left the corporate world to start your own business, you’re likely realising that marketing isn’t as straightforward as it once seemed. Unlike the structured corporate environment where marketing budgets and reports were handled by specialised teams, you’re…
The rise of AI-generated content has made it harder than ever to distinguish between real and artificial images online. As a business owner navigating the digital world, this shift can impact everything from your marketing strategies to how your audience…
YouTube is making it easier for creators to engage with their audience by expanding access to its Communities feature. This new tool functions as a dedicated discussion board, offering a more interactive, social media-like experience for channel subscribers. What’s Changing?…
Instagram has introduced a new WhatsApp sticker for Stories, allowing businesses to connect directly with potential customers through WhatsApp. This update makes it easier than ever to drive engagement, answer inquiries, and build relationships—all within the platforms your audience already…
Want to know what colours will be trending in 2025? Pinterest has the inside scoop! They've just released their "Pinterest Palette," a collection of the top 5 colours that will be making waves in everything from fashion and home decor…
TikTok was cancelled, businesses started to make the move over to other platforms, and then TikTok wasn’t banned again… at least, for 75 days… 🤡 Let’s digest this together: Current Status TikTok technically banned but still operational Trump granted 75-day…
Meta is making significant shifts in its content moderation approach. There’s so much going on that I think it would be easier to explain in quick bullet points! What's Changing Removing third-party fact-checking Introducing a crowd-sourced Community Notes system Allowing…
Instagram is getting a major facelift, and you need to know the deets to keep your feed looking fierce. 💅 Say "Bye Felicia" to Square Pics: New Ratio Alert: Instagram is ditching the square and embracing the 1080x1350 ratio. Think…