Facebook Livestreams Will Now Be Removed After 30 Days: What You Need to Know

If you use Facebook Live for your business, a big change is coming that could impact your content strategy. Meta has announced that livestreams will now be automatically removed from Facebook after 30 days. This update aims to reduce Meta’s storage costs and streamline its video data management. But what does it mean for you as a business owner or content creator?

What’s Changing?

Previously, Facebook Live videos were stored indefinitely, allowing users to revisit and share them at any time. As of February 19th, however, all new live videos will be accessible for only 30 days before being permanently deleted.

According to Meta:
“Because most live video views occur within the first few weeks of broadcasting, we’re updating how long live videos can be stored on Facebook. Beginning on February 19th, any new live broadcast videos can be replayed, downloaded, or shared from your Facebook Pages or profiles for 30 days, after which they will automatically be removed.”

How Will This Affect Your Business?

If you rely on Facebook Live for audience engagement, brand visibility, or sales, this change means you’ll need to adjust how you handle your content:

• Plan for Downloading: Facebook will allow users to download their past livestreams before they are deleted. You’ll need to actively save your content within the 30-day window to preserve it for future use.
• Repurpose Your Content: Meta is offering tools to convert your livestreams into Reels, ensuring your content remains on the platform in a different format.
• Extend Storage Time: Facebook will provide an option to defer deletion for an additional six months if you need more time to manage your videos.

What You Should Do Next

If you have older livestreams that are important for your business, take action now:

1. Check your Facebook notifications – Meta will send alerts for videos approaching deletion.
2. Download key videos – Save important broadcasts to use on other platforms or repurpose later.
3. Consider alternative hosting options – If livestream archives are essential to your strategy, explore platforms like YouTube or Vimeo for long-term storage.

Final Thoughts

This update is part of Meta’s ongoing efforts to optimize platform resources while encouraging businesses to shift towards short-form content. If Facebook Live is a key part of your strategy, now is the time to rethink how you manage and repurpose your videos. Stay ahead of the change and ensure your content continues to work for you!

Need help adjusting your strategy? Let’s talk about the best ways to keep your video content effective and engaging!