Instagram Insights Update

Instagram has not-long rolled out a game-changing update that simplifies performance tracking across all content formats. Here’s what you need to know:

What’s new?

“Views” is now the primary metric for ALL organic and boosted media:

• Reels
• Live videos
• Photos
• Carousels
• Stories

How it works:

• For Reels: Counts each time a reel starts to play or replay
• For other formats: Measures each appearance on a user’s screen

Why it matters:

1. Unified metric across Instagram
2. Easier performance comparison between different content types
3. Clearer understanding of your content’s reach and impact

This update streamlines analytics, helping creators and businesses make more informed content decisions.

Marketers, content creators: How do you think this will affect your Instagram strategy?