LinkedIn In-feed Carousels

Have you noticed in-feed carousels featuring video clips on LinkedIn lately? This new feature is making waves, and I’m curious about your thoughts.

Key points to consider:

• LinkedIn’s strategy: Promoting user-generated video content and appealing to younger audiences
• Content growth: 1.5 million pieces of content uploaded every minute
• Video trend: Uploads up 34% year-over-year, fastest-growing content type

My take:

While this move aligns with current social media trends, I wonder if a dedicated video feed prioritising live-streams might be more effective for LinkedIn’s professional audience.

The big question:

Is LinkedIn moving away from its professional roots towards a more Instagram/TikTok-like experience? Or is this a positive evolution?

What’s your perspective on this update? Do short-form videos fit LinkedIn’s format?