LinkedIn Live Events: 5 Fab Tips to Expand Your Brand Reach

Have you considered running live events on LinkedIn to expand your brand’s reach? According to LinkedIn, Live Video events increased by a whopping 15.3% throughout 2024, driving broader engagement across the platform!

Unlike trying to keep up with TikTok trends in a professional setting (which is about as comfortable as wearing stilettos to the gym), industry events on LinkedIn actually align perfectly with the platform’s professional vibe while helping expand your business connections.

LinkedIn’s content strategy lead Alexandra Rynne just dropped some golden tips on maximising your live events, and I’m breaking them down for you:

1. Schedule & Promote in Advance

This might seem obvious (like knowing coffee comes before emails on Monday morning), but planning is key! LinkedIn recommends a 2-4 week lead time for promoting your live event.

They also made Live Event Ads available to all businesses late last year, which can:

• Drive up to 40% lower cost per registration
• Help events enjoy 19% higher engagement after they’ve ended

2. Start With Familiar Formats

Before going all “as if!” and trying something totally unique, start with what’s already working on the platform:

• Celebratory moments
• Product launches
• Talent branding
• Live presentations
• Panel discussions
• Fireside chats
• Q&As

LinkedIn Live Events are NOT ideal for multi-day events, private gatherings, or exclusive ticketed conferences.

3. Focus on the Full Attendee Experience

Consider the before, during, AND after experience to make your event truly shine:

• When you go live, LinkedIn notifies your attendees and a subset of your Page followers who are most likely to view your video
• During the event, viewers can engage through real-time reactions and comments
• After the event, make highlights and full replays available

4. Make Your Event Memorable

Planning with an emphasis on engagement is key! Keep attendees intrigued and the conversation flowing before, during, and after the event by:

• Making exclusive materials available
• Providing unique insights during the event only
• Following up to ensure attendees got what they needed

5. Target ONE Focus Objective

Don’t try to do everything at once (we’ve all been there with our to-do lists!). Rynne advises focusing on a single goal for each event:

“For example, let’s say you want to promote thought leadership and also generate leads. You could generate leads by having attendees fill out a form to register for the event, however gating the event would limit the number of people who are exposed to your message, which wouldn’t work so well for spreading your thought leadership.”

By refining your focus to one aim (lead generation OR thought leadership OR brand awareness), you’ll see greater success and set more realistic expectations.

Ready to shine in your next LinkedIn Live? These tips should help you create a standout experience that amplifies your brand while providing real value to your professional community!