Instagram has introduced a new WhatsApp sticker for Stories, allowing businesses to connect directly with potential customers through WhatsApp. This update makes it easier than ever to drive engagement, answer inquiries, and build relationships—all within the platforms your audience already…
YouTube is making it easier for creators to engage with their audience by expanding access to its Communities feature. This new tool functions as a dedicated discussion board, offering a more interactive, social media-like experience for channel subscribers. What’s Changing?…
The rise of AI-generated content has made it harder than ever to distinguish between real and artificial images online. As a business owner navigating the digital world, this shift can impact everything from your marketing strategies to how your audience…
If you’ve recently left the corporate world to start your own business, you’re likely realising that marketing isn’t as straightforward as it once seemed. Unlike the structured corporate environment where marketing budgets and reports were handled by specialised teams, you’re…