For years, businesses have leaned on performance marketing—quick wins, instant conversions, and an obsession with short-term results. But as digital landscapes shift and consumer expectations evolve, there's been a clear movement toward something deeper: brand building. This shift is why…
Nike's latest move to solidify its hold on the women's market is a high-profile collaboration with Kim Kardashian’s Skims. The new joint venture, NikeSkims, is set to launch this spring, offering a range of training apparel, footwear, and accessories designed…
If you use Facebook Live for your business, a big change is coming that could impact your content strategy. Meta has announced that livestreams will now be automatically removed from Facebook after 30 days. This update aims to reduce Meta’s…
As a small business owner, you’ve likely come across the term “brand pillars” or “content pillars.” These are the core values, principles, or themes that guide everything your brand does—whether it’s in your messaging, visuals, or how you connect with…