Let's talk about something I'm absolutely obsessed with today: how a science-focused haircare brand is transforming their image by tapping into EMOTION. This is literally what I preach to all my clients! Olaplex just launched their "Designed to Defy" campaign…
Have you considered running live events on LinkedIn to expand your brand's reach? According to LinkedIn, Live Video events increased by a whopping 15.3% throughout 2024, driving broader engagement across the platform! Unlike trying to keep up with TikTok trends…
YouTube is seriously upping its game to help us create scroll-stopping content with three fabulous new additions to its "Inspiration" tab in YouTube Studio! Remember last June when YouTube rebranded its "Research" tab to "Inspiration"? Well, they've been steadily adding…
Remember that "Edits" app Instagram kept teasing us with back in March? The one that never actually showed up? (Classic Instagram... as reliable as Ross Geller's "we were on a break" excuse 🙄) Well, Insta-chief Adam Mosseri just spilled the…