Social Media will surpass TV viewers next year

Whether these stats are US based or not, EMarketerhas shown that the way we watch and consume TV and video has changed over the last 10 years.

YouTube took over from social media back in 2015, but neither had come close to surpassing TV viewing, but during the 2020/2021 world lockdown, things shifted.

It’s clear to see how both social media and YouTube have risen during this difficult time, as more people had time to scroll…

With the ever-growing popularity of platforms like TikTok, YouTube, Instagram, LinkedIn, Threads, and Facebook, it’s easy to see how social media has now surpassed TV!

Will we see a shift in advertising too? How will this impact the way we consume information?