YouTube’s Creative Glow-Up

YouTube is seriously upping its game to help us create scroll-stopping content with three fabulous new additions to its “Inspiration” tab in YouTube Studio!

Remember last June when YouTube rebranded its “Research” tab to “Inspiration”? Well, they’ve been steadily adding AI tools to help creators maximise performance, and now they’re expanding even further with features that go beyond just that tab.

What’s New:

1️⃣ “Brainstorm from anywhere” – This genius feature lets you use your past videos and viewer comments as springboards for new ideas! You’ll see a new “Brainstorm video ideas” option that provides prompts based on what’s already working for you. As YouTube explains: “Creators often find inspiration for their next video while reviewing performance data or audience comments in YouTube Studio, so we’re integrating comments and data from past videos to create a more fluid and intuitive process.” (Talk about working smarter, not harder!)

2️⃣ “Hooks” – We all know those first few seconds are EVERYTHING when it comes to keeping viewers watching. This AI-powered tool will suggest attention-grabbing hooks based on your video ideas. Just input your concept, and YouTube helps you craft an opening that’ll make viewers stop their scroll!

3️⃣ “Quick saves” – Just like when you spot that perfect pair of shoes you’ll “think about later” (we all know you’re buying them 😉), this feature lets you save YouTube’s suggested content ideas directly from the idea list to revisit when inspiration strikes.

These suggestions come from YouTube’s AI, which analyses trending content—super valuable if you’re looking to boost performance, though perhaps less helpful if you’re aiming for completely original concepts.

TikTok Creators, Listen Up!

With TikTok’s future in the US still uncertain (and its extended deal timeline expiring this week), YouTube’s offering a sweet deal: they’ve partnered with Repurpose.io to give creators FREE access to upload their short-form videos from other platforms directly to YouTube Shorts!

“YouTube creators who are new to Repurpose.io can redeem three free months and link their TikTok and Instagram Pages for seamless sharing to YouTube Shorts.”

This offer was first announced last month, but with TikTok’s situation getting more precarious, YouTube’s taking the opportunity to remind creators they can easily transfer their content.

Whether you’re looking to diversify your content platforms or just want some fresh inspiration for your videos, these new tools might be just what your content strategy needs!