Let's talk about something super interesting in the digital world that totally speaks to the power of evolving your brand.

Did you catch the buzz? Google, yes, Google, just did something subtle but significant with their iconic 'G' logo. 

Remember that solid, blocky red, yellow, green, and blue? Well, they've quietly softened it, rolling out a gorgeous new version with a smooth gradient across the Google app.

This is the first time that little circular gem has changed since way back in 2015 when they swapped out the old blue lowercase 'g'. 

What's fascinating is the shift from those distinct blocks of colour to a blended gradient. 

It reminds me of how our own brands need to flow and adapt, staying true to our core values while embracing growth.

While Google's keeping quiet on their reasons (typical!), it's got everyone talking, especially comparing it to the gradient look of their AI assistant, Gemini. That design was all about mirroring the "ever-evolving nature of AI," and honestly, isn't that what we're doing as female founders? 

We're constantly growing, adapting, and refining our own unique magic!

It just goes to show that even the biggest players understand the power of a visual refresh. It's not just about a pretty picture; it's about reflecting who you are now and where you're heading. 

This is exactly why I'm so passionate about helping YOU create a brand that feels aligned, confident, and ready to stand out.

Brand strategy, digital presence, and authentic storytelling – it all works together to create that magnetic pull, just like Google's new subtly flowing logo. 

It’s a reminder that sometimes, the quiet shifts can make the biggest impact.