Why Service Branding is Your Secret Weapon for Client Loyalty
Service branding goes beyond visuals. Learn how emotional experiences and cohesive touchpoints turn clients into loyal, repeat buyers.
Continue reading →
Taylor Swift, Show Business, and the Branding Lesson of 2025
Taylor Swift’s The Life of a Showgirl isn’t just an album launch — it’s a branding masterclass. Discover 4 lessons you can use to claim your space in the market.
Continue reading →
Brand Positioning: How to Claim Your Space in the Market
Learn what brand positioning is, why it matters, and 3 simple steps to audit and improve your positioning so your business stands out and attracts premium clients.
Continue reading →
Why I’m Saying Goodbye to Facebook (and Soon, Instagram)
Discover why I’m stepping away from Facebook and Instagram, and how focusing on LinkedIn and Pinterest is transforming my business results.
Continue reading →
The Silent Strategy That Makes You the Only Choice
Discover what brand positioning is, why it matters, and 3 steps to audit and refine yours to attract premium clients with confidence.
Continue reading →
What McDonald's Can Teach Us About Unlocking "Core Memories"
When you’re building an authentic brand, it's not just about what you’re selling right now; it’s about the feeling you create. McDonald’s isn't just selling a burger; they're tapping into the warmth, joy, and memories of childhood.
Continue reading →
Elevating Your Digital Brand Identity through Strategic Instagram Use
It's time to stop just posting and start strategically growing on Instagram. Learn how to use each of Instagram's powerful features to effectively reach new audiences, deepen engagement, and turn followers into loyal, premium clients.
Continue reading →
84% of CMOs Are Failing at Strategy And Your Brand Is Next
84% of CMOs struggle with marketing strategy. Don't be them! Learn 3 brand moves that beat million-dollar budgets and position your business for success, even as consumer behaviour shifts. Build a brand foundation that truly works.
Continue reading →
When a Global Brand Gets Desperate (And What It Teaches Us About Timing)
KFC's "Comeback Era" is a chilling reminder of brand complacency. Is your business making the same mistakes? Learn the warning signs & a proactive brand refresh strategy to stay relevant, competitive, and ahead of the curve. Don't be the next KFC!
Continue reading →
The People Who Are Deciding Your Fate (And You Don't Even Know It)
Your content might be costing you clients! Learn about the 'hidden buyers' (finance, legal, procurement) silently judging your brand. Discover 5 key brand principles to influence the entire buying committee and win more professional services clients. Don't miss out!
Continue reading →