Beyond The Design - Kilt Couture
Discover the story behind Kilt Couture’s new branding, designed to honour Scottish heritage while celebrating bold individuality. From tartan textures to refined typography, see how Jade captured the essence of founder Judith Pegram’s vision and brought her brand to life.
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Why Fonts Speak Louder Than Words in Branding
Fonts speak louder than words in branding - discover how typography shapes perception, builds trust, and influences whether your brand feels premium or approachable. Learn the psychology of fonts, serif vs sans-serif choices, common mistakes, and grab your FREE Luxury Brand Audit Checklist to elevate your brand.
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Why Service Branding is Your Secret Weapon for Client Loyalty
Service branding goes beyond visuals. Learn how emotional experiences and cohesive touchpoints turn clients into loyal, repeat buyers.
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Taylor Swift, Show Business, and the Branding Lesson of 2025
Taylor Swift’s The Life of a Showgirl isn’t just an album launch — it’s a branding masterclass. Discover 4 lessons you can use to claim your space in the market.
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Brand Positioning: How to Claim Your Space in the Market
Learn what brand positioning is, why it matters, and 3 simple steps to audit and improve your positioning so your business stands out and attracts premium clients.
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Why I’m Saying Goodbye to Facebook (and Soon, Instagram)
Discover why I’m stepping away from Facebook and Instagram, and how focusing on LinkedIn and Pinterest is transforming my business results.
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The Silent Strategy That Makes You the Only Choice
Discover what brand positioning is, why it matters, and 3 steps to audit and refine yours to attract premium clients with confidence.
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What McDonald's Can Teach Us About Unlocking "Core Memories"
When you’re building an authentic brand, it's not just about what you’re selling right now; it’s about the feeling you create. McDonald’s isn't just selling a burger; they're tapping into the warmth, joy, and memories of childhood.
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Elevating Your Digital Brand Identity through Strategic Instagram Use
It's time to stop just posting and start strategically growing on Instagram. Learn how to use each of Instagram's powerful features to effectively reach new audiences, deepen engagement, and turn followers into loyal, premium clients.
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84% of CMOs Are Failing at Strategy And Your Brand Is Next
84% of CMOs struggle with marketing strategy. Don't be them! Learn 3 brand moves that beat million-dollar budgets and position your business for success, even as consumer behaviour shifts. Build a brand foundation that truly works.
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